"How much could one word matter?"
When I asked my interview subjects this question for the White Noise day video, a lot of them had the same reaction: that it actually matters a lot. A word can be the difference between a yes and no, or it can turn a hurtful statement into a helpful one. Only one person said that one word doesn't make much of a difference because another word can always be used to combat it.
I thought it was interesting that almost everybody had the same basic answer but all of their examples and logic were different.